From The Root Up was born out of one woman’s determination to make better choices—for her skin, her family, and her community. Natasha, our CEO and founder, began her journey after taking a nutritional class that opened her eyes to the power of ingredients—both good and harmful.

What started as a personal shift quickly became a passionate mission. Natasha began examining the labels of everything she used—soaps, lotions, even laundry detergents. She realized that truly clean living meant taking things back to the basics, back to the root.

During the stillness of the COVID-19 pandemic, she began crafting bar soaps by hand, blending natural ingredients with intention and care. What started in her kitchen soon grew into a brand committed to high-quality, nourishing skincare. She immersed herself in the world of clean beauty, studying formulas, testing ingredients, and perfecting her craft.

From The Root Up is more than a skincare brand—it’s a reflection of Natasha’s journey to wholeness. Each product is made with purpose, created to nourish your skin and protect your peace.

Today, the seed Natasha planted has grown into deep roots—grounded in knowledge, community, and care. And this is just the beginning.